The Fear of Honesty - the Traps in the Sale of the Horses
While trying to sell a horse, this can be terribly difficult to know what to say to the potential customers. The salesmen are terrified to say the bad thing and doing fuant a buyer before they see even the horse. Because of this, the horse sale became a tangled canvas of truths and of lies.
You hear it the whole time: the buyers that deplore the lack of honest salesmen. They will look at a horse did the advertising for as 16,2 hh only to discover that the horse is only 15.3hh. They try a horse that is well supposed to be induced on the fences only to discover that the horse stops to imports what bigger only a cross blocks. How can the buyer trust a horse salesman if this is that they meet?
On the other hand, how many buyers the bend far immediately that they hear that a horse is only 16HH? They refuse to look at imports what did the advertising for as less than 16,2 hh because they know only any fact in fact is around 16HH - that is just that they look for. And nevertheless, the honest salesman that measured his horse is penalized by the buyers that will not go sees even the horse.
As you look at about to the counsels of message or to the joke of horsy places sees you lists of cliché the declarations that the salesmen do and that they mean "really". The declarations like "needs an experienced rider" are taken to mean that the horse is fussy, or "to liberate more than 4 jumps'" the means than the horse is an artist of escape and the jumps out if his paddock. Then, that you can say that will not be taken as the exaggeration, or even as the fiction?
It came to the point where the salesmen does not have any idea what to say. On this there is the difficulty to evaluate a horse. If a horse is well induced, easy to take and otherwise a big animal, how you evaluate it? If you evaluate it too low, everyone itself which request is bad with that that you do not say them. If you evaluate it too high, the buyers compares to it the horses that sell to the half the price with the same complaints to the fame. Etrangement enough, the same price can have reactions totally of the opposed different buyers, a sensation that it is far too small, and the other sensation that this is far too.
The buyers feel that the not honest horse salesman longer exists. The salesman feels that it does not have any importance that it says - person will believe it. How can these two ends meet?
There is not an easy solution. Ideally a salesman should be honest of his horse, its revealing potential buyers the truth of the size, the type, training, the personality and the same vices that a horse can have. The buyers should take this to the value nominalee and wants to look at a horse even if it could fall lightly safe which they look for.
Negligent removed too many buyers of perfectly animal vouchers that fairly are presented by their owners only go out and spend dollar thousands that buy a horse that is to have serious problems. This to add the intensified prices demanded by the trainers and the trainers on the takes, and or the buyer or the salesman have a just tremor to the things.
To buy a horse is not easy, and no the one sells. With the buyers that complains about not to be able to find a good horse, and a salesmen that complains about doing not have a market, of a manner or of another the two ends need to meet. What can we do to repair this defect criticizes in the system? How can we let horse buy and the honest sale?
Posted on March 28, 2011.